Urban Oasis
“The absence of ornament is a proof of spiritual power“ – Adolf Loos, 1908
It’s the Saturday morning before Christmas in Naples, and like everyone else that lives in this city, the think to do is to stroll around the stylish Piazza dei Martiri high-end antique stores and boutiques with the most fashionable and intimate wood-paneled grand haunt la Caffettiera, as the final destination for the aperitivo with friends.
It’s very cold but sunny. While my friends order a glass of Lacrima Cristi (Christ’s tear), a local wine produced in the foothills of Vesuvius, I see in front of me an interesting n 23A panel with an arrow leading to an interesting door.
I cross the street and seduced by a white architectural space , I discover the recently inaugurated showroom Deimartiri 23, an oasis in the heart of a city of tradition a mecca for those who search a new concept for contemporary living.
The showroom carries the signature of architect Graziano Nora together with the team of experts Lorenzo del Regno e Grano Design & Partners. The concept basically integrates the-store- client- city relationship, where the client itself experiences the idea of an interactive and live loft in the heart of its own city where he has the opportunity to experiments different vanguard materials, furniture, surfaces and ideas, and if we wish to dare why don’t we say this could be possible from any city in the world?
From the entrance staircase illuminated by Viabizzuno light designers leading to the living room filled with very large and comfortable divans by Ivano Redaelli, Kitchen and dining room all in one massive dark grey block called Terra from very prestigious Italian house Minotti and a Kos whirlpool bath emerging majestically from a circular opening on the floor.
I am suddenly caught by continuously projected blue images on a white wall from an extremely sophisticated video installation- “the latest innovations proposed by the store,” I am told by a charismatic Pre- Raphaelite long haired Rosanna one of the two trendy architects in the show-room that take care of the store clients projects.
White surfaces in majority associate themselves with touches of neutral greys, chocolate and black of the home accessories and accents among other signed by designer Diego Granese and the eclectic 1970 reproduction of the Fiocco armchair created by prestigious gruppo Industriale Busnelli and permanent collection of the Museum of Modern Art in New York.
Two hundred and fifty urban square meters where fabrics , teak wood and furniture, wall mosaics from Sicis , bathroom fixtures and complements by notorious house of design Toscoquattro,
fragrances, latest fabrics and carpet samples , are elegantly exhibited in an a soft, ultimate custom- made and almost sensorial atmosphere where what you want is just cocoon and experiment the wide and interesting varieties of purchasable refined possibilities to what could be you true and personal home need.
Sergio, the other architect responsible for most of oversea projects and working for the Moselli brothers owners of the store part of the MMM Group is trying to tell me that someone’s looking for me at the front store entrance door, apparently a waiter came and kindly brought my forgotten Christ’s Tear at la Cafettiera….
Maybe I could sip the gods’s tear while I dream of a new dream home for me around this city.
Joelle’s Picks:
The Store: You can bring your own home plan and the team of architects will take care of the projects for you.
Dei Martiri 23A ” gruppo MMM” piazza dei Martiri, 23A, Napoli. Tel +39 081 240 0594 /Fax + 39. 081. 240 05 94
The Cafe: Gran Caffe La Caffettiera, at 30 Piazza dei Martiri.
