Souvenir D’Italie
Like old souvenir postcards, the latest fragrances get their inspiration from the Italian landscape among Cedars and Magnolias.
The landscape of the peninsula is the latest discovery of creative noses. Past the cliched 50’s vintage stereo postcards (with the Bay of Naples and Mount Vesuvius in the background) there is an Italy of hidden corners and unknown gardens.
Chandler Burr, scents critic of the New York Times, picked this Italian landscape as the inspiration for two “Olfactive” dinners organized in Florence and Rome where scents and perfumes evoke old images and fragrances from the peninsula.
But to sniff attentively oasis and and pathways is also the Texan designer Tom Ford, that for the opening of the Milan boutique, his second mono-brand worldwide after the one in Manhattan,he created a unisex Eau- De Toilette dedicated to Italy. It’s main ingredient, a plant of the most pictoresque from which fragrance he took the name, Italian Cypress.- ” It’s aperfume dedicated to a genmtleman of the 70′.a kind of man that is not easy to find anymore” explains the designer who advises the use also to women.
But these are not the only scented ” postcards” of this summer. – “The idea of a journey reveals an infinite font of inspiration” adds the creative nose Francois Demachy that for Dior he built the fragrance Escale a Portofino, inspired by the fascinating and exclusive Ligurian Port. Developed with a note of green Cedar, lemon, and orange flowers, they leave a place to the more persistent Almond, Cypress and Juniper. This of the French house is the first eau of a series dedicated to European maritime ports: the next one is programmed for next summer but the exact destination remains a top secret.
In wandering about Italy there is even who has decided to reflect and freeze a location at a specific day, time and month into one perfume. An authentic and real instant frame developed by Elena Ghiretti for the Italian niche line Memento Olfactic Landscapes debuted last year from Eurocosmesi with the nose of perfumer Marie Salamange.
Together they have attempted in capturing in the new eau de parfum Sicily of Memento.The breath emotions at 11 o clock in the morning of March 6, 2008 in the Central Hystorical Piazza Barocca of Ortiga, in the island if Siracusa in Sicily carry notes of neroli, freesia, jasmine, helichrysum, hay, cedar, amber, patchouli, myrrh and agarwood. It launches this month in 50 ml Eau de Parfum. Look for upcoming fragrances for Sardinia, Rome and Cortina.
Villa Borghese gardens during the Summer, are Bernard Duchaufour dedication to Magnolia Romana ’s Eau D’Italie. Among the white flower, notes pass from the subtle and fresh Basil, recently cut grass , to the most charged Tuberose, leaving a sensation of evening blossoming flowers in the skin.
And at last let’s remember La Dolce Vita and nothing better during this summer the Acqua di Parma who is launching a new limited edition hesperidic perfume called Colonia Assoluta Edizione Riviera, which aims to capture the joie de vivre of the fabled coastline. Think Antonioni’s L’Avventura… “Sophia Loren. Anouk Aimée. For over a century, the Italian Riviera has been synonymous with glamour…
“Opening with a splash of citrus, this effervescent mix gives way to rose, jasmine and ylang-ylang. Warm, vibrant cardmom and red pepper add a sense of sophistication and give the scent its underlying intensity. At its heart are refined blonde woods that echo the enduring elegance of Colonia Assoluta. White musk and amber help to create a chic and lasting impression.
White lemon from Sicily, Citron from Calabria, bergamot from Sicily, Iris from Florence …… “Signore , per piacere? Do you have a stamp please…I must write a postcard.”
Joelle’s Tips:
Available on line:
Magnolia Romana
Inspired by the romantic Villa Borghese in Rome, this is a pure white flower with fresh green notes of basil, lotus blossom, crushed lemon leaves and just a hint of evanescent damp earth. Exquisite for both men and women. Eau de Toilette Spray – Size 100ml
Euro 85,00 order
Dior Escale a Portofino:
4.2 oz Eau De Toilette Spray
Inspired by Dior Couture Cruise Collection, Escale a Portofino is fresh, uplifting and sophisticated.
• Calabrian bergamot, Italian citron, and Sicilian petitgrain • Bitter almond, orange blossom and juniper berry
• Cold spices, cypress and cedar White musk, caraway and galbanum • 125ml Style: Free-spirited. Feminine. Glamorous. Recommend Use: Day, Evening, Night
Details Price: us $236.00 Order
Acqua di Parma, Colonia Assoluta
A celebration of Italian freshness with a contemporary signature, Colonia Assoluta is a precious fragrance that melts into the skin with sensual, woody notes enhanced with amber and white musk.
Notes:
Cardamom, Rose/Pink Pepper, Allspice Pimento, Jasmine, Wild Orchid, Rose, Ylang-Ylang, American Cedarwood, Patchouli, Resins.
Style: Fresh. Sensual. Vibrant. Order
Memento Sicily: Not available yet
