Joelle Lifestyle - The World at Home

Shoemaker to the stars, Salvatore Ferragamo saw his brand become more of a lifestyle choice than an accessories line. It was the first Italian fashion house to diversify into travel and lifestyle. When the brand expanded to encompass boutique hotels, rural resorts, wineries and restaurants, it kicked off a trend that has quickly gained currency throughout the fashion world. I decided to go to Florence for the day and see how he accomplished that.

A new global trend is spreading: the Made-in-Italy wedding. Getting married in Italy is becoming extremely popular in cities such as New York and London . Italy, is fast becoming the ultimate place to make life-long vows to each other. In Amsterdam on the next edition I will interview the young, charming and famous luxury wedding consultant Eva Trevisan, from European based company “Chic Weddings”.

I am staying in a beautiful rooftop over the sea on the hills of Posillipo .The word comes from the Greek Pausilypon meaning ‘ Pause from pain’ ,it is the city’s oldest neighborhood . I am surrounded by a lively countryside of green trees , stunning views of the Sorrento peninsula and a majestic Mount Vesuvius at eye sight.

My friend, Adriana, decided to host a dinner in my honor. She invited her friends and inaugurated the beautiful dining room at her Riad Nour. Among Adriana’s guests, a top haute couture designer Zineb Joundy, from Casablanca, former Comissaire de la Mode in France for Les ‘Temps du Maroc’.

In Marrakech, good sound and creative music takes place in restaurants, cigar bars, lounges, cafes and exotic hotels. Fortunately, it was never a problem picking the place where to spend the evenings after long days of shopping, being a tourist for a few hours or getting pampered. Here are some suggestions in the case you decide to go.

She is Brazilian, the color of her eyes, aquamarine and her astrological sign, like mine, an intensive double Scorpio. The Hippie-chic, Boho, Euro-gypsy-glam-girl, Adriana Bittencourt is my friend.

At the New York JKF Royal Air Maroc check-in I’m surrounded by a large group of African women dressed in multicolored long Kaftans. I suddenly realize that I’ve packed the totally wrong clothes. My summer wardrobe consists of tiny Abercombie & Fitch shorts, mini skirts, t-shirts and tank tops. It’s the first time in my life that something like this has happened. I’ve got that strange feeling that I’m going to learn something different this trip.

Lately one should be careful with the sun. Unfortunately, due to the thinning of the Earth’s ozone layer its rays can be stronger and more dangerous on some days causing irreplaceable damages to our skins. Having lived in Brazil for so many years I have become addicted to a great suntan but more the ever I am aware about skin aging and I know for a fact that I should be prepared before exposing it long hours under the Mediterranean sun—my favorite by the way.