Archive for Marketing
Madonna by Meisel
Whether at the hotel Gloria in Rio de Janeiro with her new lover Jesus, or at the Kabbalah Center for Shabbat celebration with her three children, Maggie is ephemeral. Check her out in the very new 2009 Louis Vuitton campaign photographed by master Steven Meisel. She is just perfect!
Love Me Tender…or Else
Men are always busy. They are busy even when they are given the special day for love – Valentine’s Day. Agent Provocateur has recently produced the sort of a call or reminder for the strong half of mankind by the new ad campaign video. And if you are a busy man, watch it twice and be careful!
Is Madonna the next Face of Louis Vuitton?
Madonna might be the face of Louis Vuitton’s spring 2009 campaign, Style.com reports. Rumor has it the ads have already been shot by Mert Alas and Marcus Piggott. See the pictures of her latest world tour.
Pirate Queen
Supermodel Helena Christensen is the newest face (and body) of hip British lingerie brand Agent Provocateur. The Danish siren stars as a sexy pirate in Agent Provocateur’s latest ad campaign, the story line of which involves her seducing the captain of a ship she’s attempting to plunder. Watch the video!
McDonalds as a Luxury Brand
Traditional luxury brand strategy depends on brands knowing their place, but increasingly the grammar of luxury brands is being used by brands far outside the luxury universe. Nobody is working harder than McDonalds to investigate opportunities here.
A Piece of Paradise
The slogan of the agency was “Madagascar – a piece of the world”, so Psyho literally cut the planet into pieces, each symbolizing a different kind of vacation. That’s how the “pie concept” was born. Good appetite everyone!
Carla Bruni’s Royal Chic Style
Taking inspiration perhaps from Jackie O or even Audrey Hepburn, Mrs. Sarkozy chose to arrive in the London last week wearing a chic gray ensemble from Dior, which included a neat pillbox hat and full-skirted coat. The Times theorizes that the choice of Carla Bruni to wear Dior last week in London was a piece of strategic luxury marketing worth $2M.
Sex and the City Luxury for Sale or Rent?
It’s been ten years since the stars of Sex and the City first won over viewers with their cosmopolitan adventures in New York. With the help of computer technology, the four actresses have rolled back the years for photographs promoting a film version of their television show.
Branding Glass Emperors
Liuli is the archaic Chinese word for glass. Twenty years ago, Liuligongfang’s founders, Mr Chang Yi and Mrs Loretta Hui-shan Yang had started to use liuli and perfected its craft to create art that embodied the beauty of Chinese culture and history.







