Joelle Lifestyle - The World at Home

Traditional luxury brand strategy depends on brands knowing their place, but increasingly the grammar of luxury brands is being used by brands far outside the luxury universe. Nobody is working harder than McDonalds to investigate opportunities here.

The slogan of the agency was “Madagascar - a piece of the world”, so Psyho literally cut the planet into pieces, each symbolizing a different kind of vacation. That’s how the “pie concept” was born. Good appetite everyone!

Taking inspiration perhaps from Jackie O or even Audrey Hepburn, Mrs. Sarkozy chose to arrive in the London last week wearing a chic gray ensemble from Dior, which included a neat pillbox hat and full-skirted coat. The Times theorizes that the choice of Carla Bruni to wear Dior last week in London was a piece of strategic luxury marketing worth $2M.

It’s been ten years since the stars of Sex and the City first won over viewers with their cosmopolitan adventures in New York. With the help of computer technology, the four actresses have rolled back the years for photographs promoting a film version of their television show.

Liuli is the archaic Chinese word for glass. Twenty years ago, Liuligongfang’s founders, Mr Chang Yi and Mrs Loretta Hui-shan Yang had started to use liuli and perfected its craft to create art that embodied the beauty of Chinese culture and history.

Breathtaking new ad campaign “Where imagination saves the day” for Disney’s Year of a Million Dreams’, featuring photography by genius Annie Leibovitz, Scarlett Johansson, (Sleeping Beauty) Beyoncé, (Alice in Wonderland) David Beckham, (Prince Philip) and Oliver Platt has now included Brazilian top model Giselle Bundchen in the team to be Wendy, Peter Pan little fairy.

Academy Award nominee Keira Knightely adds a new role on her resumé as the star and new face of the advertising campaign for Chanel’s Co whoco Mademoiselle fragrance.

A few months ago I was invited my my friend Carmen D’ Alessio to watch a Premiere movie in New York of French director Luc Besson , Angel A.